How Farm-to-Fork

Blossomed...

About

For five years the Farm-to-Fork Loudoun project brought the fresh bounty of Loudoun County farms, restaurants, and vineyards direct to the tables of its great, diverse eating establishments during an 11-day summertime celebration
of community and locally sourced food.

 

Inspired by the "locavore" movement sweeping the nation, Farm-to-Fork Loudoun founder Miriam Nasuti set out to sow the seeds of a sustainable local food economy in Loudoun  County by cultivating stronger ties between the county's deep-rooted farming community and its vibrant, growing culinary marketplace.

 

The fruits of Nasuti's labors culminated the summer of 2011 here in Loudoun County, when participating restaurants showcased some of the county's best locally grown produce and raised beef, poultry, lamb, pork, eggs and more, plus Loudoun wines and brews! The Farm-to-Fork program then "sprouted" to Frederick County summer of 2013 where it ran successfully for three years.

Founder, Farm-to-Fork Loudoun

Miriam Nasuti’s career started in community relations and public affairs at KYW-TV 3, the CBS News affiliate in Philadelphia. There she worked on many culinary events and fundraisers such as the popular, annual week-long Book and the Cook event which brought in Chefs from around the United States and

paired them with Chefs at Philadelphia restaurants, SCANtastic, an annual culinary celebration that benefits the Stop Child Abuse Now organization affiliated with Children's Hospital of Philadelphia, the 'Valentine to the Market' benefit which raised funds to restore The Reading Terminal Market, and Philadelphia Magazine’s annual 'Best of Philly' gathering which recognized all the winners, especially the restaurants who provided extensive tastings to party patrons each year! Her career evolved to other businesses and disciplines where she demonstrated her skills in community and public relations, advertising, charitable and event fundraising, and special event planning from concept through implementation.

 

When Nasuti re-located to the Metro DC area she launched Domenicon Marketing to assist clients with developing their strategic marketing programs that resonated with their potential customers.

Her work included researching then spearheading traditional and new marketing from an initial logo design or the strengthening of an existing brand, then taking the message across all platforms to include web, print such as effective design and distribution of collaterol materials, print and TV ad campaigns, social media and publicity efforts in both print and broadcast media.  Nasuti's award winning agency struck a chord and significantly increased the brand, hence revenue, for her clients.   She developed and maintains strong relationships with not only clients but media, Sponsors and vendors in the DC market which sustain today.

 

In 2010, the movie Food, Inc. had an enormous impact on Nasuti, after which she decided to devote her background and experience helping small family-owned farms directly connect with their community’s restaurant chefs and owners. Based on her new understanding, Nasuti conceived this particular Farm-to-Fork culinary initiative: a multi-day, multi-restaurant project, and first launched Farm-to-Fork Loudoun in 2011 then brought it to Frederick, Maryland in 2013. Both projects struck a strong chord in their respective communities, and won innovation awards!

Copyright © 2011 Farm-to-Fork Loudoun.  All Rights Reserved.

Farm-to-Fork Loudoun® is a wonderful collaborative effort between the agriculture, culinary and winery communities of Loudoun County, Virginia.

Photos courtesy of Gray Area Photography/Donnie Gray, NOVA Creative Media/Lisa Karl, Sue Sedlazek and Visit Loudoun.

Compliments of -

Special thanks to our generous, in-kind Sponsors  -